CREWEL ICS

About Us

Founded in the year 1998 and incorporated as a cooperative society, the Crewel ICS Society, headquartered in Batergram, Kupwara, is one of the leading organizations in Kashmir focused on promoting traditional handicrafts. It serves over 2000 artisans and craftsmen across Kupwara, working with Kashmiri handicraft items. The society was established to empower local artisans to take on the challenges of production, procurement, processing, and marketing of authentic Kashmiri handicrafts in both domestic and international markets. Owned and operated by the artisans, for the artisans, Crewel ICS Society supports sustainable livelihoods and preserves the rich cultural heritage of Kashmir.

At Crewel ICS Limited (Registration No: RIC/SG/1384-K), we have been preserving and promoting the ancient Kashmiri art of crewel embroidery for years. Nestled in the serene region of Batergam, Kupwara, we combine tradition with innovation, delivering beautifully hand-crafted textiles and home décor items that reflect Kashmir's rich cultural heritage. Our Expertise Our artisans specialize in creating intricate crewel designs on fabrics using the finest wool and cotton. Whether you're looking for luxurious home furnishings such as curtains, cushion covers, bedspreads, or more contemporary pieces, our products are crafted with exceptional attention to detail. Each design is a fusion of creativity and tradition, ensuring that every piece you buy is unique and timeless. Empowering ArtisansRecognized by NITI Aayog (NITI Aayog Registration No: JK/2016/0107796), we are not just preserving a craft; we are empowering local artisans. In collaboration with the Office of the Development Commissioner (Handicrafts), New Delhi, we have adopted clusters of artisans to provide them with training, resources, and sustainable employment opportunities. This initiative helps to uplift local communities and ensures that the art of crewel embroidery continues to flourish for generations. Why Choose Crewel ICS Limited? * Authentic Kashmiri Craftsmanship: Every piece is handcrafted using techniques that have been passed down through generations. * High-Quality Materials: We use premium-quality wool, cotton, and eco-friendly dyes to ensure durability and beauty. * Custom Designs: Have a specific design in mind? We offer bespoke services to bring your vision to life. * Ethical Practices: By purchasing from us, you are supporting sustainable livelihoods for local artisans in Kashmir. * Global Reach: Whether you're in India or abroad, our products can be shipped worldwide, bringing the essence of Kashmir to your doorstep. Our Products Explore a diverse range of handcrafted products, including: * Crewel Fabrics: Luxurious, richly embroidered fabrics perfect for upholstery, curtains, and more. * Home Décor: Cushions, bedspreads, table linens, and other décor items that add a touch of elegance to any space. * Bespoke Pieces: Custom-made designs tailored to your personal style and preferences. Our Commitment to QualityAt Crewel ICS Limited, quality is not just a goal; it's our guarantee. Each product undergoes rigorous quality checks to ensure that you receive nothing but the finest craftsmanship. From the sourcing of raw materials to the final finishing touches, we maintain high standards at every stage of production. Connect with UsWant to learn more about our work or place a custom order? Reach out to us through our contact page, and one of our representatives will be happy to assist you.

About Crewel Embroidery Practised in Kupwara

Crewel Embroidery is a traditional art form that flourishes in Kupwara, Kashmir, known for its intricate patterns and rich heritage. The Crewel ICS Society in Batergram, Kupwara, plays a crucial role in preserving this craft, providing local artisans with the resources and platform to showcase their skills. The society's artisans specialize in creating unique designs on wool and cotton fabrics, with a focus on handcrafted embroidery that is celebrated worldwide. The products, ranging from home décor items to garments, are made from locally sourced materials and are carefully hand-stitched, reflecting the region's cultural artistry. The embroidered items are :

Curtains, Bags , Pouches ,
Cushions , Bed Sheets ,
Shawls , Stoles, Suites etc

Aari Work

Aari work is a traditional embroidery technique that has been practiced for centuries, particularly in regions like Kashmir. This intricate art form involves using a specialized needle, called an aari, to create detailed, delicate chain stitches on fabric. Often associated with fine, floral motifs and elaborate patterns, Aari work is highly valued for its precision and craftsmanship.

Sozni Work

Sozni, also known as needlepoint embroidery, is a fine and delicate embroidery technique that originated in Kashmir. This intricate craft involves the use of a small, fine needle to create intricate patterns on shawls, garments, and home décor items. Unlike other types of embroidery, Sozni work is known for its meticulous detailing and is often characterized by floral or paisley motifs, symbolic of Kashmir’s natural beauty.

Crewel Embroidered Cushion

Sustainability

At The Crewel ICS Ltd, we believe that care for the environment & communities are fundamental to our business & integral to its success. We, therefore, invest substantially & continually to ensure that the environment we operate in is enriched by our activities & any social or environmental damage caused by our actions is minimized. Our products conform to multiple internationally recognized certification standards.